For the third consecutive year, the Department of Culture of Lanzarote, Canary Islands, assigned us to design the visual identity for Veintinueve Trece: Festival of Photography and Visual Arts of Lanzarote. Its seventh edition was to revolve around the concept of ‘home’, an elusive theme that can be looked at from both the physical space and its emotional counterpart, and one that acts as a reflection of a society’s socioeconomic context. Engaging in this concept from an array of angles – from architectural functionality to the notion of intimacy – the festival devoted itself to meditating on a place that’s capable of creating memories and trust, and of transforming what’s personal into politics, at a time when thousands of people are being forced out of it.
This backdrop prompted us to focus on creating a warm, intimate atmosphere, and to that end we came up with a language that could, in a figurative way, evoke that fixture of so many family homes that is the family album. Following through on this idea, the festival’s programme was enclosed in an envelope along with a variety of the participants’ photographs. The envelopes made it possible for all the recipients to take home a piece of the authors’ work, and at the same time prompted dialogue among attendees by encouraging them to swap and trade whatever images they received. This gesture helped to create an atmsophere of kindness that remained for the entirety of the event.
In graphic terms, the project sought to underscore the everyday and social aspects present in the festival’s concept by working from the standpoint of care. A muted color palette and restrained use of typography helped to add nuance to the design, while bringing home the calm and reflection the festival aimed to promote.